It can take anything from a few weeks to several years. Some ideas requires even longer time as it’s hard to find the perfect spot to shoot or maybe it’s the wrong season. For commissioned projects with a hard deadline it’s of course usually faster, normally a few weeks from “go” to final image. Depends on the idea, it’s possible to work hard and make it with 2 weeks, if we have location, wardrobe and props ready, for example we can use already existing objects. Usually I can take 1 big commisioned project per month and work only with him all month.